Rooted Creations Co.

Rooted Creations Co. is a small business based out of San Diego producing branded merchandise, promotional products, and custom apparel.

Wanting to keep the design of the icon around florals, I brought more of a retro-futuristic spin to it.
Using the negative space between the would be flower petals, I create a sense of dimension and give the icon a sense that it wants to pop off the page.

To continue that retro-futuristic design into the typeface, I used BN Grimer as a typeface pairing to really tie it all together.

Overall, this branding concept is timeless and memorable. It's a design that's unique within the industry, helping the brand stand out within the space and creates a foundation for the brand's recognizability.