Proper agency is a real estate company based out of Visalia that services the entirety of California's central valley. It comes as a sub-brand to Bloom Group, with the purpose of housing all of its sub-divisions.
I utilized the Bloom Group's current logo and branding for a place to start, which places a strong emphasis on squares with minimal details and a blockesque appearance. I used the already established qualities of the parent brand to layout and design the icon.
Wanting to create a more contemporary brand identity, I paired the brand with a lively and professional color palette of blues, grays, black and white. To further add to the sense of modernity without detracting attention from the icon design, I paired the brand design with linear design elements.
Memorable and unique within the space, this brand identity creates a splash anywhere it's placed. It's attention-grabbing, visually appealing, all while maintaining its usability within a professional industry.
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With a multitude of tools at my disposal and years of experience & knowledge, I'm here to get your brand the recognition it deserves!
